Digital Weather Forecast For SEO Experts – Getting Ready For 2017

Have you been playing the SEO game for a long time? If so, then you should understand when somebody draws a comparison between SEO and the weather. Both are unpredictable, making it difficult for you to make the right preparations. In some cases, you may need to rely on your educated guess and proceed head on, hoping you won’t get shattered into pieces.

Content Marketing

Digital Content Marketing Prediction

How many times have you heard that content is king? More times than you can count, probably. And for a good reason.

Over the past couple of years, it has become more evident that content marketing should be integrated into your overall online marketing strategy. Back in the day, SEO and content marketing were treated as entirely different strategies. In most cases, these two things are handled by two separate departments. If you still employ this same setup, then you need to implement some changes.

Content marketing and SEO should go hand in hand. Without publishing high-quality blog posts or any content, you have tiny chance to reach the top spot in Google’s search listings. And without using the right SEO strategies, you end up hoping that your content does everything for you — from getting traffic and generating organic links to earning the trust of visitors and driving conversions.

Similarly, it’s getting tougher to rank for your keywords with each day that passes, proving that SEO is necessary to succeed in today’s digital landscape.

Quality Backlinks

Every SEO knows that backlinks continue to be one of the most powerful ranking signals used by Google’s search algorithm. Despite what Google and other online marketers claim, links will remain relevant as long as the search algorithm uses it in determining where to place web pages in the index.

Gone are the days when you can blast a web page with a ton of links and see its rankings skyrocket. Now, you must put your focus in building contextual, authoritative, and relevant links to the pages you want to rank. You can no longer rely on automated tools to do the link building for you. A manual approach seems to be the key to gaining links that propel you to the top of the ranking ladder.

Traffic

For many online marketers, traffic is the be-all end-all of SEO. But it’s important to realize that not all traffic is created equal. What you want is laser targeted traffic flowing through your website. It’s much better to get 100 targeted visitors compared to 10,000 people flocking to your site only to end up hitting the back button because they aren’t interested in your content.

It’s also becoming apparent that Google uses social signals to influence the organic rankings. Posts that get shared on social media more often are likelier to attain higher rankings in the results pages. It’s clear that taking a more comprehensive approach to SEO is key to succeeding in 2017.

Again you should follow these tips, but keep in mind Google is much more complicated than what we have mentioned in here. They update their algorithm every month, so who ever you go with make sure they are on top of the new algorithm updated made but the search engines.

The Many Benefits Of Digital Weather Forecasts

Benefits of Digital Weather

“You can’t go wrong by talking about the weather.”

You have probably heard this statement numerous times when looking for tips on starting or maintaining a conversation. And it’s right. People simply like to talk about how sunny it is or how they went for a chilly walk last night.

But in today’s digital age, it’s particularly interesting to talk about digital weather forecasts. Weather forecasting has evolved through the ages. Now, you can access important information about the weather by simply opening an app on your smart phone or tablet. This is a far cry from what it used to be like: waiting for the news program on TV or radio just to hear an educated guess about whether it’s going to rain or not.

While you may not think about it too often, it’s important to realize that digital weather forecasts offer plenty of benefits. Obviously, “on demand” weather forecasts make it easier for the public to prepare their daily activities. You can make adjustments to your schedule after seeing what your weather app tells you.

“Oh, it’s going to rain hard. I’ll just do the grocery tomorrow.”

Of course, this also helps save an incredible amount of time. You don’t have to tune into the TV or radio just to learn what the weather tomorrow will be like. You can simply go on with your life since you can make the necessary preparations at any time.

You must also realize how beneficial digital weather forecasts are when it comes to preparing for extreme weather. By receiving information about hazardous natural calamities, the public can be well informed and take the appropriate precautionary measures to keep safe when need be.

This also enables the government to send out clear warning signals to the public. Hours before a huge storm hits, a public announcement can help save a ton of lives. This also means having the ability to decide whether it’s necessary to evacuate residents to prevent the loss of lives.

Digital weather forecasts also provide numerous economic benefits. In the aviation industry, for one, an accurate forecast of heavy rain and thunderstorms can enable dispatchers to have enough time to reroute airplanes and avoid costly delays.

Farmers also use 24-hour forecasts of the weather to decide whether it’s the right time to deploy certain prevention methods so they can enjoy a higher crop yield.

It’s also interesting to learn about the role of weather forecasts in military operations. It has been written in history that weather conditions can greatly impact the tides of battle. You can find examples of accurate weather forecasts playing a deciding role in the victory of one side.

Today, it’s also possible to check the weather of any country in the world. As long as you have an Internet connection, all you need is a simple search online or a handy mobile app to get all the information you need. This proves extremely useful especially when you’re traveling to another city or country. An accurate forecast allows you to prepare your itinerary accordingly to the weather.

Advancements in technology have also made it possible for online weather forecasts to be updated in real time.

Just five decades ago, scientists had to rely on data from balloons and aircraft to provide a weather forecast. Today, with the help of a series of satellites and computer models that simulate the Earth’s atmosphere, we can now enjoy digital weather forecasts in real time. With the rapid increase in computing power and the acceleration in satellite technology, more accurate predictions of the weather can be expected in the future.

Digital weather forecasts play an important role in everyone’s life every single day. In some cases, they can even prove to be a lifesaver. Instead of taking it for granted, take the time to appreciate how much weather forecasting has evolved over the years and the benefits it brings to our society.

3 Reasons Why Forecast is Always Wrong

Have you ever noticed that the weather forecast seems to be a mistake an awful lot? There are many grounds for this; most of which could be summed up as “predicting the weather is incredibly hard,” but here are three more detailed explanations as to why weather forecasters can base their predictions on science, but still be so wildly wrong so often.

Weather Forecasters Depend on a Huge Amount of Data

Forecast Wrong

Why Forecast is Wrong Sometimes

Accurate weather forecasting can only happen if there is a lot of data to back it up. There are 11,000 observation stations spread all over the world measuring the temperature, air pressure, wind speed, humidity, the direction of the wind, rainfall, and some other conditions to try to predict the weather. In addition to the static stations, there are aircraft, weather balloons, satellites and even merchant ships measuring that stuff on the move.

Computers combine that data to try to predict the weather – but if you stop and think about it, tens of thousands of ‘weather stations’ is a small number of stations to cover the entire world.  Predictions are getting better as we get access to more data and build more accurate models – but we’re still a long way from being entirely accurate.

Short Term Predictions are Hard

Another thing that you have to remember is that we’re using scientific models to predict what will happen, and in the medium term those models hold up pretty well. Most people don’t want to know whether “it will rain heavily this week,” they want to know whether they can walk to work or whether they should hop in the car because it will rain in the next hour. The models we have right now, combined with the data that we have access to right now, simply isn’t up to predicting on that sort of scale.

Weather is Always Moving


The other thing that makes it hard to predict the weather is that the weather patterns are always moving. We might know that those pressure patterns are going to cause high winds – but if those patterns are themselves drifting across the map, we don’t know exactly where those trends will hit.  That’s why, when the weather forecasters predict snow, you might be sitting at home looking out at a bitterly cold, windy day with lashing rain, but your friend in the next town across could be enjoying spectacular, beautiful day with peaceful snow falling from the sky.

It’s not that the weather forecast was WRONG, just that it was a few miles out.

As humans, we notice patterns even if they are just pure coincidences, and we see when things affect us more than we notice when things change other people. This means that we will pick up on the times that the weather forecast was wrong and we overheated or got soaking wet because we trusted the broadcast. We overlook the other days of the year when the weather is neutral, and we didn’t pay attention to the forecast at all because “T-shirt weather” and “Slightly warmer t-shirt weather” aren’t enough of a difference for the average person to even know whether the weather forecast was right or wrong.

Once you get used to that idea, and you start paying more attention to the weather forecasts, you will understand that the science we have right now is good when it matters. We can predict tropical storms and hurricanes and give people time to prepare. Yes, there is room for improvement, but we are still in a better position than we used to be even just a few years ago.