Have you been playing the SEO game for a long time? If so, then you should understand when somebody draws a comparison between SEO and the weather. Both are unpredictable, making it difficult for you to make the right preparations. In some cases, you may need to rely on your educated guess and proceed head on, hoping you won’t get shattered into pieces.
Content Marketing
How many times have you heard that content is king? More times than you can count, probably. And for a good reason.
Over the past couple of years, it has become more evident that content marketing should be integrated into your overall online marketing strategy. Back in the day, SEO and content marketing were treated as entirely different strategies. In most cases, these two things are handled by two separate departments. If you still employ this same setup, then you need to implement some changes.
Content marketing and SEO should go hand in hand. Without publishing high-quality blog posts or any content, you have tiny chance to reach the top spot in Google’s search listings. And without using the right SEO strategies, you end up hoping that your content does everything for you — from getting traffic and generating organic links to earning the trust of visitors and driving conversions.
Similarly, it’s getting tougher to rank for your keywords with each day that passes, proving that SEO is necessary to succeed in today’s digital landscape.
Quality Backlinks
Every SEO knows that backlinks continue to be one of the most powerful ranking signals used by Google’s search algorithm. Despite what Google and other online marketers claim, links will remain relevant as long as the search algorithm uses it in determining where to place web pages in the index.
Gone are the days when you can blast a web page with a ton of links and see its rankings skyrocket. Now, you must put your focus in building contextual, authoritative, and relevant links to the pages you want to rank. You can no longer rely on automated tools to do the link building for you. A manual approach seems to be the key to gaining links that propel you to the top of the ranking ladder.
Traffic
For many online marketers, traffic is the be-all end-all of SEO. But it’s important to realize that not all traffic is created equal. What you want is laser targeted traffic flowing through your website. It’s much better to get 100 targeted visitors compared to 10,000 people flocking to your site only to end up hitting the back button because they aren’t interested in your content.
It’s also becoming apparent that Google uses social signals to influence the organic rankings. Posts that get shared on social media more often are likelier to attain higher rankings in the results pages. It’s clear that taking a more comprehensive approach to SEO is key to succeeding in 2017.
Again you should follow these tips, but keep in mind Google is much more complicated than what we have mentioned in here. They update their algorithm every month, so who ever you go with make sure they are on top of the new algorithm updated made but the search engines.
